SHARON VINDERINE
A Pioneer of Consumer Trust Who Has Redefined Brand Authenticity for Nearly Two Decades
Sharon Vinderine, Founder and CEO of Parent Tested Parent Approved (PTPA), has played a pivotal role in shaping consumer trust and transparency for nearly two decades. The PTPA Seal of Approval is one of the most sought-after endorsements, trusted by millions of consumers when making purchasing decisions. Under Sharon’s leadership, PTPA has solidified its position as the leading authority in brand trust, representing products that deliver on their promises and setting the gold standard for authenticity in the marketplace.
Sharon has attracted global partnerships with companies like SC Johnson, VTech, and P&G, who leverage her deep understanding of consumer trust to strengthen their relationships with families. The PTPA Seal reflects more than just a product’s quality; it embodies the brand’s commitment to delivering on its promises.
A recognized authority on consumer behavior, Sharon addresses challenges like fake reviews and building genuine consumer trust. Her expertise has made her a trusted voice in major publications like Entrepreneur Magazine and on major networks and shows such as The Steve Harvey Show, MSNBC, and CNN, with over 300 television appearances.
Her entrepreneurial journey includes co-founding Canada’s first wireless Internet company, which earned the title of Canada’s Hottest Startup. She is also the recipient of the RBC Canadian Women Entrepreneur Award and the Silver Stevie Award for Female Entrepreneur of the Year and the Women of Inspiration Award.
Sharon is a sought-after keynote speaker, having presented at high-profile conferences, including the UNFI Innovation Showcase, Shopper Marketing Forum, and The Gathering. Her insights on consumer behavior, transparency, and authenticity resonate with brands looking to build lasting trust with their audiences.
Sharon resides in Toronto with her family. In her spare time, she enjoys reading, meditation, and fitness and is an avid pickleball player. She holds a Double Honors degree in Mass Communications and Political Science.
"A top-notch entrepreneur with tremendous smarts, unique ideas, great energy and singular vision. We need more entrepreneurs like her."
Rick Spence
Entrepreneurial Writer, Speaker, Advisor, Mentor
"Sharon Vinderine shines on camera a dynamic expert and Product Guru. She makes every TV segment rock! Sharon is a driven professional who gets results. "
Marta Tracy
AMFT Primary and Group Therapist
"When I think of powerful, smart, and trusting people, Sharon is someone who comes to mind instantly. "
Donna Parent
Sontiq
"I absolutely LOVE working with Sharon. I've booked her multiple times to be a guest on our morning show, and let me tell you, she is a pro! "
Melissa Perez
TV Producer | Digital Producer | Public Relations | Digital Marketing